Remember Tetris?
Companies play it all the time.
Why?
Processes.
In Tetris, the next shape always appears unexpectedly.
And every time, you try to find the best possible place for it.
At first, everything looks fine.
Then an awkward shape appears.
And you put it somewhere that clearly does not belong there.
Then a few more normal shapes arrive, and they cover the mess.
From the outside, everything looks fine again.
That is exactly how processes build up inside companies.
Each time, people try to place the new piece in the best spot available.
Not the perfect spot.
The available one.
And if it more or less works, nobody wants to touch it.
Over the years, the whole system starts looking normal from the inside.
But only because layer after layer has been placed on top of older strange decisions.
What is missing is not another shape.
It is a fresh look at the board.
Because at some point, historical logic stops being useful logic.
And that is where growth starts slowing down.
So next time you run into a strange process in a company, and someone says, “It just developed this way,” remember Tetris.
We are all playing it.
Three nearby posts worth opening next.

Apr 9, 2026
Automation ideas always sound simple at first. The real work starts when the business, the tools, and the constraints force the solution into something stranger but more real.

Apr 5, 2026
Before hiring or automating, map the process first. That is how you see what is repeated, what wastes founder time, and what the business is actually ready to change.

Apr 2, 2026
Automation is not the starting point. First comes process logic, then the question of what a human still needs to do by hand.
If you have a manual workflow between tools, I can help map the logic, design the system, and automate it in a way your team can actually use.