Was walking through a store looking for snacks, googling at the same time again.

I keep coming back to the same question: how do companies actually automate written content?

Not how they describe it. How they actually do it.

What I found

I found Ghostwriter.

SaaS. Uploaded a post pool, got three outputs.

The first one was a word-for-word copy of my last post about pi, just with different characters.

Pretty clear how it works.

Not a revelation, but at least honest.

A more interesting signal

Then I stumbled on a guy on LinkedIn.

He sells content automation to his clients.

I scroll his profile:

• here he is at his laptop with a big microphone
• here is a video
• here is a workflow breakdown
• here is a post
• then another post

A lot of it.

And all of it is alive: real sentences, real thoughts, not AI sludge.

The guy sells automated content and promotes it with human content.

He does it himself.

By hand.

With a microphone.

That is an important observation.

What I still have not found

I still have not found a tool that fully solves this.

But I found a new method to test: ask the model to write five posts and pick the one that feels the most different.

I have not tried it yet.

Probably going to work, right until I notice that all the “different” posts still look the same.